Sweet and tart baked
Manju bun
with ume jam and
white bean paste
Nostalgic yet modern
Japanese sweets
of ※REIWA
In an auspicious(REI) month in early spring,
a breath of air is peaceful(WA),
ume flowers bloom like a lady makes up with a white powder in front of a mirror,
and orchids scent like wearing a fragrance.
32 poems on ume flowers (“Umehana no Uta”) in Volume 5 of
the Man’yōshū - the oldest collection of classical Japanese waka poems.
What is REIWA’s source, “Man’yōshū”?
Man’yōshū is the oldest Japanese poetry collection. It is said to have been completed
in the Nara period 1300 years ago. Compiled over the course of 120 years, Man’yōshū contains more than 4,500 waka poems. In addition, 90% of the total poems is composed of tanka style poems and it records waka poems written by various people from a wide range of positions. There are 20 volumes in total, and each volume has its own theme, such as travel, legend, love, four seasons, and the imperial court.
What kind of poem is "Umehana no Uta"?
The source of the name “REIWA” is the preface "Umehana no Uta (a poem of ume flower)" in Volume 5. This preface describes the party (Umehana no Utage) held at
the residence of Otomo no Tabito, the secretary of Dazaifu, on January 13, 2nd year of Tenpyo (around February 8, 730 AD). The author has not been identified; however, those expected candidates include Otomo no Tabito, Yamanoue no Okura, and Asada Renyoharu.
A gift to
bond people
bind relationships
and
bear fruit
Since ancient times, ume has been popular with people as it has been known for providing health and amulet. Ume is said to bring good luck and improve one’s fate as it withstands
the harsh cold, blooms fragrant flowers in early spring, and bears round fruits.
What is Mizuhiki?
It is a band-shaped decorative string that is hung on the wrapping of gift bags and gifts to be given at ceremonial occasions and celebrations. It can be used for various purposes depending on its shape and color. Nowadays, there are many cases where the ones used are printed on Noshi and wrapping paper.
“CHOYA Ume-musubi” was named after Ume-musubi (ume knot), which is the standard way to tie Mizuhiki (ornamental strings) .
Ume-musubi represents having a strong bond because the knot is tight and cannot be easily untied. It is used as a lucky charm and an amulet at festivals as it is used to decorate ceremonial gift envelopes and gifts as a sign of celebration.
What is Mizuhiki?
It is a band-shaped decorative string that is hung on the wrapping of gift bags and gifts
to be given at ceremonial occasions and celebrations. It can be used for various purposes depending on its shape and color. Nowadays, there are many cases where the ones used are printed on Noshi and wrapping paper.
Nowadays, social distance and remote work are encouraged, and opportunities for face-to-face communication between people have been decreasing. However, seasons change, winter will be gone eventually, and a happy spring will come.
"CHOYA Ume-musubi" is crafted wholeheartedly
with simple materials so that one can truly feel the engagement of the five senses that can only be obtained in real life, while hoping that spring will come soon.
We hope that everyone will be pleased with the carefully crafted "CHOYA Ume-musubi" so that your relationships will be everlasting, and your wishes will come true.
"CHOYA Ume-musubi " is a three-layered white bean paste Manju bun with ume jam inside. It is created based on the traditional Japanese white beans baked Manju style with ume jam placed in the center and you can feel the delicate tartness of ume in the gentle sweetness. It is an original style Japanese confectionery with a fresh and surprising taste.
“Ume-musubi”
– for your special ones
◆ 3 pcs per box
RSP JPY900 excluding tax
JPY972 including tax
◆ 6 pcs per box
RSP JPY1,500 excluding tax
JPY1,620 including tax
◆ 9 pcs per box
RSP JPY1,980 excluding tax
JPY2,138 including tax
“CHOYA Ume-musubi”
is a Japanese confectionery made with ume fruit
“CHOYA Ume-musubi” is an original style three-layered confectionery with a fresh and surprising taste created based on the traditional Japanese baked Manju bun.
The white bean paste in the dough is made from Otebo-beans grown in Hokkaido and ripe Nanko-ume fruit grown in Kishu, with the ume jam placed in the center of the white bean paste.
Gentle sweetness of the paste matches beautifully with the refreshing tartness of ume.
Enjoy the elegant and exciting contrast of ume in this delicious three-layered sweets.
・
"CHOYA Ume-musubi" is filled with CHOYA's passion.
- Three layers consisting of ume jam, white bean paste, and dough
- Made with Hokkaido's Otebo beans and Kishu's ripe Nanko ume fruit
- The white bean paste is made with Hokkaido’s rich and moist Otebo beans and finished with an elegantly aromatic ume juice
- Ume jam uses ripe ume purée with a pleasantly refreshing tartness and fruitiness
- No artificial flavourings, acidulants, colourings or preservatives are used to maximize the natural taste of all ingredients
- Baking soda is used as a leavening agent
Where to buy
Products availability may differ in each location.
Please contact each store directly for more information.
■Shin-Osaka Station
Gift Kiosk Shin-Osaka
Concourse inside the Shinkansen (bullet train) ticket gate opposite the Shinkansen South exit ticket gate
JR Shin-Osaka station 5-16-1 Nishinakajima Yodogawa-ku Osaka-shi Osaka
Business hours 6:30～21:30
Grand Kiosk Shin-Osaka
Concourse inside the Shinkansen ticket gate
JR Shin-Osaka station 5-16-1 Nishinakajima Yodogawa-ku Osaka-shi Osaka
Business hours 6:30～22:00
■ Kansai International Airport
Kansai Tabinikki
(Terminal 1, 2F Domestic departures area (after security))
1 Sensyu Kuko naka Tajiri-cho, Sennan-gun, Osaka Japan
Business hours 5:30 - 22:25
■ Osaka International Airport (Itami Airport)
Kansai Tabinikki
(North Terminal 2F)
3-555 Hotarugaike Nishimachi, Toyonaka-shi, Osaka
Business hours 6:30～21:00
CHOYA FOODS
Philosophy
Ume fruits are not eaten raw. It becomes edible when processed into products such as Umeshu or Umeboshi (pickled ume); however, this process requires other ingredients such as alcohol, sugar, and salt. Furthermore, it is not simply soaking in alcohol or pickling with salt; aging over time is necessary. It takes time and effort to make it naturally preservable and tasty.
There are many delicious fruits that can be enjoyed as they are. However, just like ume fruits that are not eaten raw, CHOYA FOODS cannot exist on its own. We are able to survive with the support of our employees, farmers, business partners and, above all, our dear customers.
To that end, CHOYA FOODS strives to create products that everyone can trust and enjoy. Based on a fruit that is a true blessing of nature’s five major elements as well as ingredients that can be found at anyone’s kitchen, we make delicious products genuinely and professionally.
Just as Umeshu and Umeboshi needs aging, we hope to establish a long-term relationship with each of our customers. If they can enjoy the quality and taste recognizing the value of CHOYA FOODS products, there is no greater joy than that!
Corporate Overview
- Company Name
- CHOYA FOODS CO., LTD.
- Establishment
- October, 1992
- Capital
- JPY 10,000,000
- CEO/President
- Toshinori Kondo
- Main Businesses
- Production and sale of food
- Main Customers
- CHOYA UMESHU CO., LTD.
Japan Agricultural Cooperatives Kinan
food wholesalers - Address
- 129-1 Komagatani, Habikino-shi,
Osaka 583-0841 Japan
Tel : 072-950-2000
Fax : 072-956-5554
